AI labels for Shopify product photos, built for the EU AI Act.
Add clear AI-generated and AI-altered labels to Shopify product photos in minutes. Prepare your store for Article 50 transparency workflows without editing theme code.
MVP scope: visible product-photo labels only. No image metadata changes. No theme-code editing.
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The transparency gap
AI product photos are becoming normal. Disclosure workflows are not.
Many Shopify stores now use AI-generated product shots, AI-edited backgrounds, synthetic models, or AI-enhanced lifestyle photos. The EU AI Act introduces transparency obligations for certain AI-generated or manipulated content, and merchants need a practical way to show clear labels where shoppers actually see the content: on the product page.
EU AI Label helps merchants create a consistent labeling workflow for product photos without asking the team to edit theme code or manually maintain badge snippets.
How it works
Label product photos in three steps
Choose product photos
Select the product photos that are AI-generated or AI-altered.
Pick the label
Use simple presets like AI-generated image or AI-altered photo.
Publish to storefront
Show a clear, accessible label near the product photo via a Shopify theme app extension.
CoP-aligned labeling principles
Designed around clear and visible disclosure
The EU Code of Practice on Transparency of AI-Generated Content (Section 2, Article 50) allows labels to use different sizes, colors, contrast levels, and typography — as long as disclosure stays clear, accessible, and distinguishable at first exposure.
Clear text, not icons alone
Text labels outperform icon-only badges in EU user testing.
Placement that travels
Default top-right of the product photo, clear of sale badges.
Contrast checks before publish
Auto-contrast keeps labels readable on light or dark photos.
Screen-reader friendly
Real text and descriptive aria-labels, not background images.
No theme-code editing
Installs through a Shopify theme app extension.
Visible at first exposure
No hover or click required to see the disclosure.
EU AI Label supports merchant transparency workflows. It is not legal advice and does not guarantee compliance.
Features
Everything needed for the first product-photo labeling workflow
In the MVP
- Visible AI labels for Shopify product photos
- Two core label types: AI-generated image and AI-altered photo
- CoP-aligned EU icon templates: AI + GENERATED and AI + MODIFIED
- Product-photo selection from the app dashboard
- Label preview before publishing
- Custom label text on paid plans
- Styling controls for color, typography, position, radius, and size — with contrast guardrails
- Auto-contrast mode for readable labels on light or dark product photos
- WCAG contrast checks, screen-reader support, mobile-readable defaults
- Theme app extension; no manual theme-code editing
- Plan limits based on active labeled product photos
Not in MVP
- Image metadata editing
- C2PA or IPTC signing
- Google Merchant Center feed overrides
- AI product-description labels
- Translation review workflows
Focused first version. Scope grows with merchant feedback.
Who it's for
For Shopify teams using AI in product visuals
- DTC brands using AI lifestyle photography
- Fashion, beauty, furniture, and home brands using synthetic backgrounds or models
- Agencies preparing Shopify clients for EU transparency workflows
- Merchants selling into the EU who want a visible labeling process before enforcement
Pricing
Start small, pay by labeled product photo
Only count the product photos you actively label. Don't pay for your whole catalog if only part of it uses AI-generated or AI-altered imagery.
Free
$0/mo
10 photos
Starter
$7/mo
100 photos
Growth
$15/mo
500 photos
Pro
$29/mo
2,000 photos
Scale
$49/mo
10,000 photos
Free resource
The Shopify AI Act product-photo labeling checklist
A practical checklist for Shopify merchants using AI-generated or AI-altered product photos and preparing visible disclosure workflows for the EU AI Act.
- Identify AI-altered photos
- Decide label text
- Default position: top-right
- Contrast on light & dark
- Mobile readability
FAQ
Common questions
Does EU AI Label edit my images?+
No. The MVP only adds visible storefront labels. It does not change image files or metadata.
Does it preserve C2PA or IPTC metadata?+
No. Metadata preservation is not part of the MVP.
Does it label product descriptions?+
No. The first version is only for product photos.
Is this legal advice?+
No. EU AI Label is a workflow tool that helps merchants add visible AI labels. Merchants should speak with legal counsel about their exact obligations.
Where should the label appear?+
The EU Code of Practice recommends placing visual labels where no other overlays conflict — typically the top-right corner of the product image. Labels must be visible at first exposure without requiring hover or click.
Can I customize the label styling?+
Yes. Merchants can adjust colors, typography, size, position, and border radius on paid plans. The app enforces contrast and readability guardrails so labels stay clear and accessible on any product photo.
Does the app support accessibility requirements?+
The label system is built around WCAG 2.1 AA contrast targets, screen-reader-compatible text, and mobile-readable defaults aligned with the EU Code of Practice accessibility guidance.
Early access
Add visible AI labels to your Shopify product photos.
Join the early access list. We're onboarding the first 20 founding merchants with 50% off for 12 months in exchange for feedback. EU AI Label launches August 1, 2026 — right before the EU AI Act deadline.
We'll only use your email to coordinate early access.